2.9x3" vinyl sticker. In American folklore, the hodag is a fearsome critter resembling a large bull-horned carnivore with a row of thick curved spines down its back. The hodag was said to be born from the ashes of cremated oxen, as the incarnation of the accumulation of abuse the animals had suffered at the hands of their masters. The history of the hodag is strongly tied to the City of Rhinelander where it was claimed to have been discovered. The hodag has figured prominently in early Paul Bunyan stories.